Interesting, and it only took them how many years?
Warner Music readies CD-free ‘e-label’ | CNET News.com

[...]artists will release music in clusters of three songs every few months rather than a CD every few years.
[...]
The e-label will permit recording artists to enjoy a “supportive, lower-risk environment” without as much pressure for huge commercial hits, Bronfman said. In addition, artists signed to the e-label will retain copyright and ownership of their master recordings.