Microsoft may have, um, borrowed a lot from Apple in designing their own Microsoft Store retail experience, but beyond the superficial similarities are important differences.
To give but one example, I found browsing on the Surface RT to be slow, halting experience. Microsoft seemed to be blocking some of the websites I tried to visit and redirecting them to their own home page, but even when the sites weren’t blocked, they were slow to load. Some of it could have been a software issue, but I think a lot was related to the WiFi network in the Microsoft store, and the speed of its connection to the Internet.
Apple knows better. The WiFi and Internet connection at their store is speedy, allowing them to show their products in the best possible light, and it worked, the iPad Mini and iPad felt snappy when browsing the web. The Surface RT felt sluggish.