TechCrunch reports that Google has acquired ImageAmerica, which makes high-resolution aerial cameras that have provided Google with images for Google Maps and Google Earth, but neither the author of the post, nor the commentors seem to know what to make of it.
I don’t know the aerial imaging market at all, but I think I can make a good guess. There are atleast two complimentary reasons why Google would buy a company like this.
First, Google want’s to deny competitors access to a key technology or service. If this company is the clear leader in it’s market, then they have just denied Microsoft access to a potentially important resource for their own mapping efforts.
Second, Google want’s to make sure they continue to have access to a key technology based service. If Microsoft bought the company instead, they could have cut off Google’s ability to acquire the highest resolution aerial photography, which would hurt Google’s mapping efforts.
Make no mistake, mapping is very important to Google, because mapping is very important to local services, and locality is a very important piece of context in context specific advertising.
Sphere: Related Content
Google has been experimenting with it’s search UI lately. It’s nice to see, because for the most part, there has been very little search UI innovation reaching the mainstream in the last decade.
I’ve been making use of their timeline view lately. They extract dates from the text of pages and then present them in chronological order with a timeline for drilling down. It’s been really handy for finding blog posts talking about specific presentations at various conferences—often the slides from the talk are published, but the added context the speaker gives is usually missing and people’s lecture notes help fill in the gaps.
There is no exposed UI for invoking the timeline view, other than some examples on Google Labs, but you can trigger it by adding “view:timeline” to the end of your search terms. For example:
“Applying Game Mechanics to Social Software view:timeline
It’s already quite handy, but there are a few things I’d like to see that would make it more useful to me:
- Reverse chronological view by default—I’d like to see the most recent dates first. Barring that, I’d like a way to swap the sort order with a single click.
- Full range timeline for paging—Right now, the timeline at the top of the page only displays dates associated with the 10 results on the current page, which makes me think there aren’t more recent results (even though there often are). I’d like to see either the timeline for the entire result set, or some sort of indication on the timeline that there are earlier or later results available.
- Better result titles and summaries—Ordinary google search results show the page title and then a snippet of text containing your search term. The timeline search moves the page title to the bottom of the result (and often cuts it off) and replaces it with the year found in the text. The summary text then emphasizes the year. My reaction is that I’d rather have basically the same result format as ordinary search results with the addition of the year somewhere less obtrusive, perhaps at the end of the title line. The date is really secondary to the search term, it’s a handy way of ordering the results, but it’s not necessarily important in its own right (if it were, I would probably try using it as part of my search term)
It seems like I had one other gripepiece of constructive criticism, but I can’t think of it now.
It will be interesting to see if this ever makes it into the main google search UI.
Sphere: Related Content
