Very very stupid site.
They are plugging products that seem most likely to appeal to geeks. For example, a DVD Player that can play Divx video clips. Divx is a relatively new compression format that is probably most commonly used to distributed bootlegs of movies and TV shows.
So, they have a fancy flash driven site, but it is designed for display on 800×600 pixel desktops. How many geeks are running their displays at that resolution? I think I can say with some confidence that the answer is : NONE OF THEM. To make matters worse, the text is nearly unreadable because of the small typeface and the anti-aliasing.