I used to think a lot about “convergence,” and ubiquitous computing. It’s obvious that I’m not doing much of that any more, because it took me until now to have me consider the fact that the Apple TV runs OS X might mean that 3rd party apps, like, maybe, Joost, end up running on it.

What finally jogged my brain was this item from Om Malik’s live blogging of a talk by Steve Jobs at the D conference.

Q: Why do you call AppleTV a hobby?
A: What every body has tried is that coming from computer market, you think about getting content from your computer to your TV. I am not sure that is what consumers want. More we think about it, they are like peas. We think the content from the Internet is the real play.
GigaOM LIVE BLOGGING: Apple adds YouTube to AppleTV «

Update: Not surprisingly, this dim insight isn’t exactly news. People have already hacked the AppleTV to run 3rd party apps, including Joost.